Aura Blockchain Consortium

Posted on April 12, 2022April 12, 2022

Is the luxury world moving to a new transparency level? The answer is yes, and let us explain to you why. On April 20th, 2021, the Prada Group, LVMH, and Cartier, a Richemont member, announced the formation of the Aura Blockchain Consortium. This move encouraged the use of a single unified traceability system that is […]

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Why new generations are unsettling the luxury business

Posted on September 13, 2020April 6, 2022

Millennials and Gen-z are today’s true luxury consumers. They seek extravagance, fun and new creativity, and their purchase behaviors are slowly, but relentlessly, disrupting the most consolidated luxury industry patterns. The inexorable march of time naturally induces changes of every kind. Some are drastic, such as these of COVID-19, some are ephemeral, and others are […]