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When luxury becomes affordable.

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Omega has surely made an impact with its watches over the last few years, covering multiple sector in the market and focusing not only on design, but also on the audience’s tastes and various partnerships with other brands and with the entertainment industry. One of these very last partnerships involves the brand “Swatch”.  One of […]

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Gucci, the fairytale behind the iconic “Flora” silk scarf

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One of the most iconic pieces of clothing created by the fashion house Gucci is for sure the “Flora” silk scarf, which has both revolutionized the history of this fashion accessory and managed to become a timeless classic. But the story behind the creation of this masterpiece is a real-life fairytale.   Its protagonists are […]

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Koenigsegg; Where Dreams Turned into Reality

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Koenigsegg Automotive AB is a Swedish high-performance car company based in Ängelholm, Sweden. It was founded by Christian Von Koenigsegg in 1994. Koenigsegg creates some of the fastest cars in the world, as a relatively new company with only 400 employees it has grown rapidly and solidified its place as a leader in the hyper-car […]

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L u x u r y B u n k e r s

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The pandemic and other phenomena that have hit the world in recent times have significantly increased global anxiety, and this has led to a boom in demand for luxury bunkers. With the invasion of Ukraine last month, uncertainty about the future has pushed even more wealthy people to want bunkers to feel safe.                                                                                                      The location […]

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Aura Blockchain Consortium

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Is the luxury world moving to a new transparency level? The answer is yes, and let us explain to you why. On April 20th, 2021, the Prada Group, LVMH, and Cartier, a Richemont member, announced the formation of the Aura Blockchain Consortium. This move encouraged the use of a single unified traceability system that is […]

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Superstition, Dior’s key to success

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Do you believe in signs and premonitions? Christian Dior certainly did, and if that is what is behind more than 70 years of collections and fashion shows, we should all be a little bit more superstitious. In an evening of April 1946, Christian Dior is working at Lucien Lelong and something does not sit right […]

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Jewellery at the Oscars

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The nominations for the 2022 ceremony of the Oscars have recently been announced and while everyone is betting on who might win, we cannot wait to see the precious jewels that will be worn by the protagonists of this year’s red carpet! In the meantime, we might as well have a look at what celebrities […]

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Defining Luxury

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Ask anyone “What defines luxury hospitality?” and you’ll inevitably find that everyone’s a connoisseur. You’ll receive a myriad of answers suggesting luxury spas, restaurants, lounges, and private hideaways; you’ll be pointed to boutiques, palaces, or some dazzling modern alcazar; the location will be a private archipelago, a shimmering oasis, or in the clouds half a […]