Articles

How did the fashion industry react to the Ukrainian war?

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As the invasion of Ukraine unfolded at the start of the Milan Fashion week, the intricate link between the fashion industry and the political news grew increasingly stronger while the Fashion crowds migrated to Paris for the next week of défilés. Several Creators decided to express their support to the Ukrainian people amid the dominant […]

Articles

Fashion Brand Collaborations

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What are Fashion Collaborations and Why is Everyone Doing It Right Now? Whether it is celebrity-based partnerships or the growing phenomenon of brand-to-brand bonds, collaborations have allowed industry figures to explore new aesthetics and bring together consumer bases. However, it is not easy to merge two house’s DNA and brand images. For this reason, not […]