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THE ELEVATED BANALITY: CHIQUITA CASE

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If you live in Milan, during the last month you may have noticed the new Chiquita adv campaign “Pop by Nature” realized by Romero Britto. After the successful July campaign “It peels so good”, leveraging on the vibrating and authentic nature of the brand, the new campaign keeps celebrating the yet established popularity of bananas […]

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LBSS Explores Bodrum

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Welcome to the epitome of luxury living: the Bodrum peninsula, where opulence meets Mediterranean charm. Renowned as the playground of the super-wealthy and the favored haunt of celebrities, Bodrum exudes an air of exclusivity like no other. From lavish yachts docking in hidden bays to Michelin-acclaimed dining experiences, Bodrum offers the crème de la crème […]

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Historical Palaces in Milan

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When one thinks about Milan, thinks about innovation. As a matter of fact Milan is mainly known for its innovative spirit and for always staying ahead of the curve in every field, from fashion to finance.  What many don’t know, however, is that Milan harbors hidden gems of history and art within its borders, treasures […]

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How fashion luxury brands enter the market of second-hand

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The luxury fashion industry has been long known for its exclusivity and prestige, with high-end designers maintaining tight control over their products and distribution channels. However, recent years have seen a significant shift in the market, with more consumers seeking out sustainable, pre-owned options. Luxury brands are now taking control of the second-hand resale market, […]

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Fashion retrospective 2023: everything you need to know about last year’s fashion from changes in designers and succession plans to trends and unmissable events to better begin 2024

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Change in Designers  It makes us wonder why brands tend to change creative directors so often. At the core is the desire to find new inputs, to constantly renew the brand’s aesthetics without betraying its heritage. To keep up with the times or, better yet, anticipate them. However, if things don’t work out, it’s not […]

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A MULTIFACETED ARTIST: SALVADOR DALÍ

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Salvador Dalí is known for being one of the most avant-garde artists of the 20th century and generally throughout Western history. He took part in the Surrealist movement, founded by André Breton in 1924. This current had the unconscious as its engine of development, studied for the first time by Sigmund Freud, the father of […]

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Bulgari Serpenti

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An iconic symbol of Luxury In the world of luxury jewelry few names resonate with the same elegance and sophistication as Bulgari. The Italian brand, which has been around for more than a century, has consistently pushed the boundaries of art, creativity and design. Among its most famous collections stands out the “Serpenti Collection,” which […]