Achieving equilibrium between one’s work-related responsibilities and ones personal life has been a challenging endeavour ever since the beginning of time. In earlier centuries, workers were initially exploited for their work. The recognition of this eventually led to the formation of unions and labour laws to regulate working conditions and protect human rights. Many of […]
“Creative thinking is not a talent; it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity, and where appropriate, profits.” —Edward de Bono It is often said that one of the main pillars of business success is creativity. A creative mind can devise […]
Luxury brands can symbolize nothing for some people, but for others, it is believed they can improve social status and define one’s personality. Over time, lots of people feel the desire to share their luxury purchase with other people. All of us have done it at least once. The question is: Do you buy a […]
In our previous article “The Five Types of Luxury Consumers”, we broke down the different customer profiles in the luxury industry. Analyzing the traits of each consumer type, we highlighted the importance that businesses be aware of such characteristics, so to win the competitive battle of business. However, knowing the target audience is only half […]
While examining today’s different industries, one can quickly realise that we live in a world full of choices; ones that enrich our everyday life by turning “needs” into “wants”; ones that also instigate every ambitious firm acumen to join the competitive game of business; and indeed, while we, as consumers, calmly browse through the different […]