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Racing o’clock with Rolex

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What was the very first thing you thought of when you woke up this morning? “What time is it?”. Yes, me too. Checking the time is an action which became instinctual for us, human beings. Consequently, we have started using this tool, to call it so, even in sports such as football, tennis, basketball and […]

Articles

Co-branding in the luxury industry

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According to Marek Reichmann, executive VP and CCO at Aston Martin Lagonda, “when you have a common understanding of luxury and heritage, it makes sense to partner [with companies] that believe the same things”. High-end collaborations and partnerships, ranging from hospitality to automotive to fashion, are increasingly spreading through the whole luxury industry, to expand […]