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Why new generations are unsettling the luxury business

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Millennials and Gen-z are today’s true luxury consumers. They seek extravagance, fun and new creativity, and their purchase behaviors are slowly, but relentlessly, disrupting the most consolidated luxury industry patterns. The inexorable march of time naturally induces changes of every kind. Some are drastic, such as these of COVID-19, some are ephemeral, and others are […]