You may think that the oldest sport competition is the modern Olympic games, which took place in Athens in 1896 for the first time. Actually, there is an older, and therefore oldest, trophy in international sports: the America’s cup. The America’s cup is the most prestigious sailing race, involving the highest technology and innovations in […]
The Vessel is a $150 million structure in the heart of New York’s Hudson Yards. Designed by Thomas Heaterwhick, it has 154 interconnected stairways and is labeled as a public benefit, whilst simultaneously hypocritically driving up the prices of the apartments in the surrounding buildings. Nicknamed “the colossal shawarma” and a “mythical giant’s wastepaper basket” […]
Officine Universelle Buly 1803 is one of the most iconic perfumes and cosmetics brands and remains a symbol of the art-de-vivre to this day. The brand perfectly reflects what it means to be a Bar à parfums, a real temple of fragrancies. Bar à parfums originated from the idea of bar à champagne, in which […]
-After our latest work about Messika jewellery, our team engaged in further research about the French high jewellery Maison, and we most certainly found a “gem” that we would like to share with you- “Disability does not denote inability” the motto of the Andre Messika diamond-cutting center in Windhoek, Namibia. Andre Messika, a diamond supplying, […]
Luxury has always been based on the values of quality, exclusivity, customization, and personalization. However, now, with a saturated market and new innovations cracking the market consistently, brands need to explore new ways to differentiate their products even more while keeping their features up to par with today’s standards. In recent times, the differentiation strategy […]
Achieving equilibrium between one’s work-related responsibilities and ones personal life has been a challenging endeavour ever since the beginning of time. In earlier centuries, workers were initially exploited for their work. The recognition of this eventually led to the formation of unions and labour laws to regulate working conditions and protect human rights. Many of […]
In our previous article “The Five Types of Luxury Consumers”, we broke down the different customer profiles in the luxury industry. Analyzing the traits of each consumer type, we highlighted the importance that businesses be aware of such characteristics, so to win the competitive battle of business. However, knowing the target audience is only half […]
While examining today’s different industries, one can quickly realise that we live in a world full of choices; ones that enrich our everyday life by turning “needs” into “wants”; ones that also instigate every ambitious firm acumen to join the competitive game of business; and indeed, while we, as consumers, calmly browse through the different […]