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Importance of Customisation in the Luxury Industry: One & Only x Jay Ahr

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Luxury has always been based on the values of quality, exclusivity, customization, and personalization. However, now, with a saturated market and new innovations cracking the market consistently, brands need to explore new ways to differentiate their products even more while keeping their features up to par with today’s standards. In recent times, the differentiation strategy […]

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Encouraging a healthy work-life balance

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Achieving equilibrium between one’s work-related responsibilities and ones personal life has been a challenging endeavour ever since the beginning of time. In earlier centuries, workers were initially exploited for their work. The recognition of this eventually led to the formation of unions and labour laws to regulate working conditions and protect human rights. Many of […]

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The Six Thinking Hats

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“Creative thinking is not a talent; it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity, and where appropriate, profits.” —Edward de Bono It is often said that one of the main pillars of business success is creativity. A creative mind can devise […]

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What Makes a CEO Successful?

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In our previous article “The Five Types of Luxury Consumers”, we broke down the different customer profiles in the luxury industry. Analyzing the traits of each consumer type, we highlighted the importance that businesses be aware of such characteristics, so to win the competitive battle of business. However, knowing the target audience is only half […]

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The 5 Types of Luxury Consumers

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While examining today’s different industries, one can quickly realise that we live in a world full of choices; ones that enrich our everyday life by turning “needs” into “wants”; ones that also instigate every ambitious firm acumen to join the competitive game of business; and indeed, while we, as consumers, calmly browse through the different […]

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Co-branding in the luxury industry

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According to Marek Reichmann, executive VP and CCO at Aston Martin Lagonda, “when you have a common understanding of luxury and heritage, it makes sense to partner [with companies] that believe the same things”. High-end collaborations and partnerships, ranging from hospitality to automotive to fashion, are increasingly spreading through the whole luxury industry, to expand […]

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Why new generations are unsettling the luxury business

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Millennials and Gen-z are today’s true luxury consumers. They seek extravagance, fun and new creativity, and their purchase behaviors are slowly, but relentlessly, disrupting the most consolidated luxury industry patterns. The inexorable march of time naturally induces changes of every kind. Some are drastic, such as these of COVID-19, some are ephemeral, and others are […]