While examining today’s different industries, one can quickly realise that we live in a world full of choices; ones that enrich our everyday life by turning “needs” into “wants”; ones that also instigate every ambitious firm acumen to join the competitive game of business; and indeed, while we, as consumers, calmly browse through the different […]
According to Marek Reichmann, executive VP and CCO at Aston Martin Lagonda, “when you have a common understanding of luxury and heritage, it makes sense to partner [with companies] that believe the same things”. High-end collaborations and partnerships, ranging from hospitality to automotive to fashion, are increasingly spreading through the whole luxury industry, to expand […]
Millennials and Gen-z are today’s true luxury consumers. They seek extravagance, fun and new creativity, and their purchase behaviors are slowly, but relentlessly, disrupting the most consolidated luxury industry patterns. The inexorable march of time naturally induces changes of every kind. Some are drastic, such as these of COVID-19, some are ephemeral, and others are […]