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Luxury brands…but in the kitchen

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The alliance between food and fashion is an increasingly widespread phenomenon, not only in Italy but all over the world. For about a few years we have witnessed the opening of bars , cafes and restaurant by great stylists, which were born under the name and the fame of important luxury fashion brands . Many […]

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When luxury becomes affordable.

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Omega has surely made an impact with its watches over the last few years, covering multiple sector in the market and focusing not only on design, but also on the audience’s tastes and various partnerships with other brands and with the entertainment industry. One of these very last partnerships involves the brand “Swatch”.  One of […]

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Gucci, the fairytale behind the iconic “Flora” silk scarf

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One of the most iconic pieces of clothing created by the fashion house Gucci is for sure the “Flora” silk scarf, which has both revolutionized the history of this fashion accessory and managed to become a timeless classic. But the story behind the creation of this masterpiece is a real-life fairytale.   Its protagonists are […]

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Superstition, Dior’s key to success

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Do you believe in signs and premonitions? Christian Dior certainly did, and if that is what is behind more than 70 years of collections and fashion shows, we should all be a little bit more superstitious. In an evening of April 1946, Christian Dior is working at Lucien Lelong and something does not sit right […]

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Jewellery at the Oscars

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The nominations for the 2022 ceremony of the Oscars have recently been announced and while everyone is betting on who might win, we cannot wait to see the precious jewels that will be worn by the protagonists of this year’s red carpet! In the meantime, we might as well have a look at what celebrities […]

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How did the fashion industry react to the Ukrainian war?

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As the invasion of Ukraine unfolded at the start of the Milan Fashion week, the intricate link between the fashion industry and the political news grew increasingly stronger while the Fashion crowds migrated to Paris for the next week of défilés. Several Creators decided to express their support to the Ukrainian people amid the dominant […]

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Defining Luxury

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Ask anyone “What defines luxury hospitality?” and you’ll inevitably find that everyone’s a connoisseur. You’ll receive a myriad of answers suggesting luxury spas, restaurants, lounges, and private hideaways; you’ll be pointed to boutiques, palaces, or some dazzling modern alcazar; the location will be a private archipelago, a shimmering oasis, or in the clouds half a […]

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Jewelry on the Red Carpet

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Jewels to be displayed, jewels to be returned: the destiny of those pieces meant to shine for a night only. Stars and jewels, glory and sparkle: what a classic combination for the most shining nights. Whether it’s the Met Gala, the Academy Awards, or any other famous celebration, any occasion meant to reward the excellence […]