Founded on April 4, 1924, by a wool fabric merchants’ family, Loro Piana has carved a reputation for fashionable, high-quality woollen fabrics and drapery. Led by Pietro Loro Piana and later his nephew Franco, the company began establishing its reputation as a premium wool and cashmere supplier for a growing haute couture industry and is […]
Achieving equilibrium between one’s work-related responsibilities and ones personal life has been a challenging endeavour ever since the beginning of time. In earlier centuries, workers were initially exploited for their work. The recognition of this eventually led to the formation of unions and labour laws to regulate working conditions and protect human rights. Many of […]
Company name: Jacquemus SAS Industry: Jacquemus is a luxury goods company focusing on ready-to-wear clothes, handbags and accessories. Ownership: Owned by Simon Porte Jacquemus Revenue: 11,5 M in 2018. Estimated to be between 23-25 million in 2019 Founding date: 2009 Dimension: 60 employees HQ: 69 rue de Monceau, 75008 Paris Brief History Jacquemus SAS was founded […]
Luxury brands can symbolize nothing for some people, but for others, it is believed they can improve social status and define one’s personality. Over time, lots of people feel the desire to share their luxury purchase with other people. All of us have done it at least once. The question is: Do you buy a […]
In our previous article “The Five Types of Luxury Consumers”, we broke down the different customer profiles in the luxury industry. Analyzing the traits of each consumer type, we highlighted the importance that businesses be aware of such characteristics, so to win the competitive battle of business. However, knowing the target audience is only half […]
While examining today’s different industries, one can quickly realise that we live in a world full of choices; ones that enrich our everyday life by turning “needs” into “wants”; ones that also instigate every ambitious firm acumen to join the competitive game of business; and indeed, while we, as consumers, calmly browse through the different […]