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The Armani Expansion in the Lifestyle Business

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A  Ridiculously  Marvellous Amazing New  Insight …on the brand’s expansion in the lifestyle industry Becoming history is inevitable. However, crafting it is a radically different matter.  On 24th July 1975 the Armani fashion brand came to life through the visionary initiatives of Giorgio Armani and Sergio Galeotti. Over the past five decades the brand has […]

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Swarovski X SKIMS: A Fusion of Luxury and Comfort

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In a groundbreaking collaboration that combines luxury and comfort, SKIMS, the shape-wear and loungewear brand founded by Kim Kardashian in 2018 and currently valued over $3 billion, partnered with Swarovski, jewelry and home company renowned for its crystals, to create a collection that redefines loungewear glamour. Swarovski creative director Giovanna Engelbert announced the collaboration had […]

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Adrian Piper: Questions on Identity

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Established as a conceptual and minimalist artist and performer on the New York art scene of the late 1960s, Adrian Piper raises often uncomfortable questions about politics, racial and gender identity; asking people to confront truths about themselves and the society in which they live. As a woman, artist and philosopher, Piper’s work often questions […]

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Legacy of GPHG

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The Grand Prix d’Horlogerie de Genève (GPHG) is widely recognized in the watchmaking industry although its rich history and significant impact may not be familiar to everyone. The main purpose behind GPHG since its establishment in 2001 has been to turn watchmaking into an art on a large scale. It was set up to foster […]

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Historical Palaces in Milan

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When one thinks about Milan, thinks about innovation. As a matter of fact Milan is mainly known for its innovative spirit and for always staying ahead of the curve in every field, from fashion to finance.  What many don’t know, however, is that Milan harbors hidden gems of history and art within its borders, treasures […]

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The National Trust

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Commitment to Heritage As Europe’s largest conservation charity, the UK’s National Trust plays a key role in preserving Britain’s heritage, opening up many stately homes, castles, and industrial monuments to the public as well as gardens and coastal paths. As a result, the charity looks after nearly a million artworks and is committed to conserving […]

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TAMARA DE LEMPICKA: the symbol of a revolution

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Right after the first world war, a renovated sentiment of spirited vitality moved the bourgeoisie of the western world. A desire to erase the horrors of the global conflict, live in dissoluteness, abandoning the self to frivolity and drowning in luxury.  The sumptuous parties of the bored Gatsby, the agitated moves of the Charleston dancers […]

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Elsa Schiaparelli: The Mother of Extravagant Fashion

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Elsa Schiaparelli: the groundbreaking Italian-French fashion designer of the 20th century Unfortunately, she is still often overshadowed despite her significant contributions to fashion and art. Well known for her signature “Shocking” magenta color, she redefined 20th-century fashion with innovations drawn from Surrealism to new items like graphic knitwear, lightning closures, and the wrap dress. Born […]

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Maxi Bags, the New It Accessories

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The bigger, the better!  Last year, the prevailing fashion statement was “the smaller, the better.” It led to the creation of mini bags that were intentionally downsized to the point of impracticality, making it nearly impossible to carry anything substantial. Perhaps you’ve come across TikTok videos like “What can I fit in my mini bag?” […]