Legacy of GPHG

The Grand Prix d’Horlogerie de Genève (GPHG) is widely recognized in the watchmaking industry although its rich history and significant impact may not be familiar to everyone. The main purpose behind GPHG since its establishment in 2001 has been to turn watchmaking into an art on a large scale. It was set up to foster innovation, honor accomplishments, and showcase excellence in horology. In addition to not only recognizing the triumph of established brands, it has also provided a platform for independent and emerging horologists.

As time passed GPHG expanded its scope to cover a range of categories that highlight aspects of exceptional watchmaking. These categories mirror the evolving nature of the industry and encompass areas such as advancements, exquisite designs and thematic timepieces. Each year more than 300 watches compete across over 14 categories at GPHG underscoring the events global appeal and significance by featuring top quality watches from over 12 countries.

The annual presentation of GPHG has solidified its position as one of the accolades in the watch industry.

It serves a purpose, as the “Oscars” in the movie industry not just in terms of prestige and recognition but also, in how it unites the watchmaking community to honor and appreciate each other’s artistry and skill.

2023 Winners

At the prestigious Aiguille d’Or awards, Audemars Piguet Code 11.59 Universelle RD #4 was the standout of the night. This masterpiece is a new pinnacle for brands who continuously aspire to achieve absolute precision in timing; it has 23 complicated features. The watch is a tribute to the legendary L’Universelle pocket watch and celebrates Audemars Piguet’s heritage of innovation.

Audemars Piguet Code 11.59 Universelle RD #4 – @audemarspiguet

For Lady’s category, Piaget Hidden Treasures stood out as an illustration of the company’s competence in gold craftsmanship. A hand-engraved bracelet is another instance of Piaget’s commitment to artistry and aesthetics and takes cues from the natural design of tree barks.

Piaget Hidden Treasures – @piaget

In Ladies’ Complication, Dior Grand Soir Automate Etoile de Monsieur Dior won and reminded everybody that women’s watchmaking should be seen as rich complex creations.

Dior Grand Soir Automate Etoile de Monsieur Dior – @dior


Revelation prize at GPHG 2023 went to Simon Brette’s Chronomètre Artisans to honor independent watchmaking spirit. Brette’s career path moving from working with popular brands to founding his own label is a prime example of creative thinking pushing the industry ahead. His inaugural piece was highly valued by collectors which proved that independent watchmakers are important in bringing new ideas into the sector.

Chronomètre Artisans – @simon_brette_watches

Among the most deserving of being included in the Iconic category was a watch that has always been at the forefront in terms of development, which is Ulysse Nardin’s Freak One. It was a fundamental part of technological advancement as noted by its use of silicon as an innovative material and emphasis on innovation with respect to other players within this environment.


Freak One – @ulyssenardinofficial

Sports watches are also designed to be performance enhancing; Tudor Pelagos 39 is one such model, which won the new Sports category. This model comes with great features that blend well with an amazing look.

Tudor Pelagos 39 – @tudorwatch

The GPHG 2023 displayed various aspects of the watch industry ranging from daring independents to luxurious luxury brands. In addition, it marked an important moment for celebrating Swiss horlogery’s passion for change and its rich history as well as global significance. Besides looking back on past achievements, it gave life to future prospects encouraging both timepiece fans and producers to keep pushing boundaries into unimaginable territories.

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