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Louis Vuitton’s reinvention of the Tambour Watch

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Known for its innovative ideas and luxurious handbags Louis Vuitton is not the first name that comes to mind when thinking of watches. The Maison is known for its intemporal pieces which still vary season by season. Going beyond the product and being a leader in the trends are at the heart of the Maison’s […]

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The Watch of the Last Qing Emperor – A Record Sale Incoming?

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In what projects to be the highlight of the year for watch fanatics worldwide, Phillips will be auctioning a special Patek Philippe watch owned by the last emperor of China’s Qing dynasty later this year. This unique watch carries a fascinating story that makes it an intriguing candidate to challenge auction records of the past. […]

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Racing o’clock with Rolex

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What was the very first thing you thought of when you woke up this morning? “What time is it?”. Yes, me too. Checking the time is an action which became instinctual for us, human beings. Consequently, we have started using this tool, to call it so, even in sports such as football, tennis, basketball and […]

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When luxury becomes affordable.

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Omega has surely made an impact with its watches over the last few years, covering multiple sector in the market and focusing not only on design, but also on the audience’s tastes and various partnerships with other brands and with the entertainment industry. One of these very last partnerships involves the brand “Swatch”.  One of […]

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When creativity meets efficiency: James Bond x Omega

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On the 30th of September, the latest movie from the 007 franchise “No Time to Die” was finally released in theatres after multiple postponements due to COVID-19. The movie was an immediate box office success, and was described as amongst the best appearances of Daniel Craig as the fictional British MI6 agent James Bond. From […]