Gucci, the fairytale behind the iconic “Flora” silk scarf

Posted on April 30, 2022

One of the most iconic pieces of clothing created by the fashion house Gucci is for sure the “Flora” silk scarf, which has both revolutionized the history of this fashion accessory and managed to become a timeless classic. But the story behind the creation of this masterpiece is a real-life fairytale. Its protagonists are […]

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#storiesoficons: Bottega Veneta

Posted on April 25, 2022

“When your own initials are enough.” So recited a bold Bottega Veneta’s advertising campaign of the 70s, inviting its clients to customize with their names’ initials its logo less, yet perfectly recognizable bags. A celebration of individualism in its purest form and a quintessence of a new standard of luxury, of which the brand is […]