As luxury fashion companies aim to entirely immerse customers into a branded world, they have begun to branch out into interior design, creating fabulous home collections that bring the branded experience into clients’ lifestyles. Christian Dior himself wrote, “Living in a house which doesn’t reflect who you are is a bit like wearing someone else’s […]
The fashion industry is in perpetual change and evolution. Always balancing tradition and innovation, craftsmanship and new technologies, the industry is now pushing new boundaries to break through into the world of digital collectables. Innovation and new technologies have shaped new ways to express creativity and have strongly impacted the new opportunities that fashion houses […]
This article was jointly made by LBSS and RELUSO (University of Warwick Retail and Luxury Society) Luxury brands continuously push the boundaries of what is possible, offering products of higher quality, unique aesthetic, and rarity to the discerning consumer. People choose luxury brands as a way to express their personality, status and uniqueness. Many a […]
Olaplex, a trendy haircare brand, has reached significant popularity on many social media platforms. It’s claim to revitalise, nurture, and strengthen damaged hair has attracted many consumers looking to tame their mane. The most popular product of the line, N°3, has reached an astonishing of 30m hashtags. At first, Olaplex products were designed to be […]
According to Marek Reichmann, executive VP and CCO at Aston Martin Lagonda, “when you have a common understanding of luxury and heritage, it makes sense to partner [with companies] that believe the same things”. High-end collaborations and partnerships, ranging from hospitality to automotive to fashion, are increasingly spreading through the whole luxury industry, to expand […]