This article was jointly made by LBSS and RELUSO (University of Warwick Retail and Luxury Society) Luxury brands continuously push the boundaries of what is possible, offering products of higher quality, unique aesthetic, and rarity to the discerning consumer. People choose luxury brands as a way to express their personality, status and uniqueness. Many a […]
The Mercedes-Benz SL, a name that strikes a note with anyone born in the 90’s, but not so much with later generations. Mercedes may have found the solution to this problem. Let’s dive deeper into the history and evolution of a legendary model. The first “Sport-Leicht” badge was worn by the 300SL in 1954, the […]
Officine Alfieri Maserati was founded in Bologna, Italy in 1914 by three brothers: Alfieri, Ettore, and Ernesto. In the first years, during WW1, the production was mainly devoted to devices for aircraft engines, then due to the willingness of Alfieri, who drove race cars, the brothers began manufacturing the first automobile: Maserati Tipo 26. The […]
On November 2nd, 2021 an announcement was made that surprised everyone in the automotive world. Legendary, revered century-old luxury carmaker Bugatti, which has created some of the most iconic cars the world has seen, will in the future join forces with the only decade-old electric Croatian manufacturer Rimac Automobili. The new joint venture, called Bugatti […]