Articles

Next in Fashion: Luxury brands in the Metaverse

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Virtual fashion might sound like science fiction, but it has become an impending reality. As more and more of our lives are spent living in digital spaces on the Internet, the boundaries between what’s called real and what’s not are blurring. For fashion and beauty brands, the race to the metaverse has begun. You might […]

Articles

Fashion Brand Collaborations

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What are Fashion Collaborations and Why is Everyone Doing It Right Now? Whether it is celebrity-based partnerships or the growing phenomenon of brand-to-brand bonds, collaborations have allowed industry figures to explore new aesthetics and bring together consumer bases. However, it is not easy to merge two house’s DNA and brand images. For this reason, not […]

Articles

Controversies in luxury brands

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Some may say that some brands might be losing their identity in the pursue of innovation and audacious concepts. Being constantly creative and innovative but at the same time respecting the brand’s heritage and reputation is a big challenge full of tradeoffs and factors to consider. One of the cornerstones of the watches and jewelry […]

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Women in fashion: evolving roles throughout time

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The disparity which historically has burdened the female population has manifested itself in many ways: from women being relegated to the kitchen and kept away from the job market, to their value being strongly tied to their appearance. How come jobs such as chef and fashion designer were (and still are) held for the majority […]

Columns

Dolce & Gabbana

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Company name: Dolce & Gabbana (D&G) Industry: Dolce & Gabbana is one of the pioneers of the fashion industry in developing exclusive products that can range anywhere from garments, fragrances, and watches. Ownership: Owned by Italian designers Domenico Dolce and Stefano Gabbana Revenue: €1.38 billion in 2019 Founding date: 1985 Dimension: 5,500 employees HQ: 10 […]

Articles

Importance of Customisation in the Luxury Industry: One & Only x Jay Ahr

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Luxury has always been based on the values of quality, exclusivity, customization, and personalization. However, now, with a saturated market and new innovations cracking the market consistently, brands need to explore new ways to differentiate their products even more while keeping their features up to par with today’s standards. In recent times, the differentiation strategy […]

Company profiles

Jacquemus

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Company name: Jacquemus SAS  Industry: Jacquemus is a luxury goods company focusing on ready-to-wear clothes, handbags and accessories. Ownership: Owned by Simon Porte Jacquemus  Revenue: 11,5 M in 2018. Estimated to be between 23-25 million in 2019  Founding date: 2009 Dimension: 60 employees  HQ: 69 rue de Monceau, 75008 Paris Brief History Jacquemus SAS was founded […]

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Co-branding in the luxury industry

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According to Marek Reichmann, executive VP and CCO at Aston Martin Lagonda, “when you have a common understanding of luxury and heritage, it makes sense to partner [with companies] that believe the same things”. High-end collaborations and partnerships, ranging from hospitality to automotive to fashion, are increasingly spreading through the whole luxury industry, to expand […]