The story of the Michelin guide began in 1900 when André Michelin and his brother Édouard Michelin published the first edition to help drivers maintain their cars, find decent lodging, and eat well while touring France. For these reasons it initially included addresses of filling stations, mechanics, and tire dealers, along with local prices for […]
“When your own initials are enough.” So recited a bold Bottega Veneta’s advertising campaign of the 70s, inviting its clients to customize with their names’ initials its logo less, yet perfectly recognizable bags. A celebration of individualism in its purest form and a quintessence of a new standard of luxury, of which the brand is […]
“A place where past, present and future co-exist, an exploration of new digital realms alongside a curation of vintage Gucci pieces and noteworthy designers. From creators and collectors to the purely curious, anyone can join in on the conversation.” These words from Creative Director Alessandro Michele describe the underlying vision for Gucci’s experimental concept store called […]
A bit of… history! Founded in 1962, Kering Group is now one of the most well recognized Luxury Brand Groups in the world, with a team of more than 30,000 professionals employed all around the globe to run more than 15 Luxury and Lifestyle brands under its wing such as Gucci, Saint Laurent, Bottega Veneta, […]
Koenigsegg Automotive AB is a Swedish high-performance car company based in Ängelholm, Sweden. It was founded by Christian Von Koenigsegg in 1994. Koenigsegg creates some of the fastest cars in the world, as a relatively new company with only 400 employees it has grown rapidly and solidified its place as a leader in the hyper-car […]
Is the luxury world moving to a new transparency level? The answer is yes, and let us explain to you why. On April 20th, 2021, the Prada Group, LVMH, and Cartier, a Richemont member, announced the formation of the Aura Blockchain Consortium. This move encouraged the use of a single unified traceability system that is […]
Do you believe in signs and premonitions? Christian Dior certainly did, and if that is what is behind more than 70 years of collections and fashion shows, we should all be a little bit more superstitious. In an evening of April 1946, Christian Dior is working at Lucien Lelong and something does not sit right […]
Founded in 1744 in London by the pioneering Samuel Baker, Sotheby’s is, without any doubt, the most outstanding auction house in the world. Along with being one of the most important fine art brokers in the world, Sotheby’s is also known for its focus on the luxury world, from watches and jewelry to wine and […]
Olaplex, a trendy haircare brand, has reached significant popularity on many social media platforms. It’s claim to revitalise, nurture, and strengthen damaged hair has attracted many consumers looking to tame their mane. The most popular product of the line, N°3, has reached an astonishing of 30m hashtags. At first, Olaplex products were designed to be […]