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#LBSSCourtside Roger Federer

How exactly do we measure greatness? By the number of titles? The number of Grand Slams? Perhaps. But there are certain things that numbers can’t convey. The beauty he instilled in the discipline, enriching and perfecting his game year after year. His grace and elegance on and off the court, making him one of the most revered athletes of our time. Numbers can never fully encompass the extent of his growing legend nor the breadth of his inspiring legacy.

For his is a greatness that can never be measured.

“Our heartfelt gratitude to Roger Federer for his impact on the world of sports and for making tennis Perpetual”

Here’s how Rolex greeted 20-time slam champion Roger Federer. Rolex has always sponsored the Swiss tennis player, who conquered the world with his elegance while dancing on the tennis court, winning matchers after matches, points after points.

Roger Federer represents the world tennis elite, together with Rafael Nadal and Novak Djokovic. They are considered the gods of tennis and became idols of strength, elegance and perseverance to the world.

Speaking of Roger Federer, we cannot only think of the tennis world. His spirit touched other industries through his recognizable personal logo, ‘RF’.

The logo was created in 2008 from the collaboration between Nike and Federer and in a short time acquired a market value of around 27 million dollars, becoming one of the most recognizable signs in not only tennis, but sports in general. However, during the summer of 2018, the divorce between the famous clothing brand and the Swiss tennis player was announced and the first doubts arose as to who owned the ‘RF’ brand.

After two years of negotiations the parties manage to come to an agreement and in February 2020 the famous brand came under the control of Federer’s personal company. Just before that in 2018, he signed a 30 million dollar per year contract with Japanese clothing company Uniqlo. Now the logo is ready to be used for Uniqlo merchandising and continues to be a symbol of elegance and sophistication.

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