#LBSScollabs: the Mille Miglia
Founded by Giovanni Canestrini, Franco Mazzotti, Renzo Castagneto, and Aymo Maggi in 1927, the Mille Miglia is known as the most beautiful […]
Tag: collaborations
Bugatti-Rimac Joint Venture
On November 2nd, 2021 an announcement was made that surprised everyone in the automotive world. Legendary, revered century-old luxury carmaker Bugatti, which […]
The Porsche series: Arthur Kar – The Face Behind the Green Porsche
Arthur Kar started as a car dealer for rare and vintage automobiles. Following the success of his car dealership, L’Art de l’automobile, […]
The Porsche series: Daniel Arsham’s Crystal Eroded Porsche 911
Can a smashed Porsche 911 be a breath-taking work of art? According to Porsche purists, the idea is revolting because Porsche vehicles […]
When creativity meets efficiency: James Bond x Omega
On the 30th of September, the latest movie from the 007 franchise “No Time to Die” was finally released in theatres after […]
Supreme/Tiffany & Co.: a collaboration out of the blue
On the 11th of November, a collaboration, that no one would have ever expected, happened between Tiffany & Co and Supreme. Tiffany […]
Fashion Brand Collaborations
What are Fashion Collaborations and Why is Everyone Doing It Right Now? Whether it is celebrity-based partnerships or the growing phenomenon of […]
Co-branding in the luxury industry
According to Marek Reichmann, executive VP and CCO at Aston Martin Lagonda, “when you have a common understanding of luxury and heritage, […]