Founded by Giovanni Canestrini, Franco Mazzotti, Renzo Castagneto, and Aymo Maggi in 1927, the Mille Miglia is known as the most beautiful race in the world. Over the years, this open-road, motorsport endurance race slowly became an icon of Italian racing. In the present day, the Mille Miglia is an annual race for historic cars […]
On November 2nd, 2021 an announcement was made that surprised everyone in the automotive world. Legendary, revered century-old luxury carmaker Bugatti, which has created some of the most iconic cars the world has seen, will in the future join forces with the only decade-old electric Croatian manufacturer Rimac Automobili. The new joint venture, called Bugatti […]
Arthur Kar started as a car dealer for rare and vintage automobiles. Following the success of his car dealership, L’Art de l’automobile, he turned his brand into a clothing business, fulling his dream: a car company that can be expanded into a 360 brand. He is driven by his passion for cars, art, fashion, and […]
Can a smashed Porsche 911 be a breath-taking work of art? According to Porsche purists, the idea is revolting because Porsche vehicles are art themselves without the need of additional embellishments. Daniel Arsham, however, challenges this belief with his Crystal Eroded Porsche 911. Daniel Arsham was born in 1980 and is one of the most […]
On the 30th of September, the latest movie from the 007 franchise “No Time to Die” was finally released in theatres after multiple postponements due to COVID-19. The movie was an immediate box office success, and was described as amongst the best appearances of Daniel Craig as the fictional British MI6 agent James Bond. From […]
On the 11th of November, a collaboration, that no one would have ever expected, happened between Tiffany & Co and Supreme. Tiffany & Co is an American jewelry brand that was founded in 1837. It is especially known for its luxury goods, such as diamonds and sterling silver jewelry; therefore, its target market is high […]
What are Fashion Collaborations and Why is Everyone Doing It Right Now? Whether it is celebrity-based partnerships or the growing phenomenon of brand-to-brand bonds, collaborations have allowed industry figures to explore new aesthetics and bring together consumer bases. However, it is not easy to merge two house’s DNA and brand images. For this reason, not […]
According to Marek Reichmann, executive VP and CCO at Aston Martin Lagonda, “when you have a common understanding of luxury and heritage, it makes sense to partner [with companies] that believe the same things”. High-end collaborations and partnerships, ranging from hospitality to automotive to fashion, are increasingly spreading through the whole luxury industry, to expand […]