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Bugatti-Rimac Joint Venture

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On November 2nd, 2021 an announcement was made that surprised everyone in the automotive world. Legendary, revered century-old luxury carmaker Bugatti, which has created some of the most iconic cars the world has seen, will in the future join forces with the only decade-old electric Croatian manufacturer Rimac Automobili. The new joint venture, called Bugatti […]

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When creativity meets efficiency: James Bond x Omega

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On the 30th of September, the latest movie from the 007 franchise “No Time to Die” was finally released in theatres after multiple postponements due to COVID-19. The movie was an immediate box office success, and was described as amongst the best appearances of Daniel Craig as the fictional British MI6 agent James Bond. From […]

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Fashion Brand Collaborations

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What are Fashion Collaborations and Why is Everyone Doing It Right Now? Whether it is celebrity-based partnerships or the growing phenomenon of brand-to-brand bonds, collaborations have allowed industry figures to explore new aesthetics and bring together consumer bases. However, it is not easy to merge two house’s DNA and brand images. For this reason, not […]

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Co-branding in the luxury industry

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According to Marek Reichmann, executive VP and CCO at Aston Martin Lagonda, “when you have a common understanding of luxury and heritage, it makes sense to partner [with companies] that believe the same things”. High-end collaborations and partnerships, ranging from hospitality to automotive to fashion, are increasingly spreading through the whole luxury industry, to expand […]