Articles

Fashion Brand Collaborations

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What are Fashion Collaborations and Why is Everyone Doing It Right Now? Whether it is celebrity-based partnerships or the growing phenomenon of brand-to-brand bonds, collaborations have allowed industry figures to explore new aesthetics and bring together consumer bases. However, it is not easy to merge two house’s DNA and brand images. For this reason, not […]

Articles

Controversies in luxury brands

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Some may say that some brands might be losing their identity in the pursue of innovation and audacious concepts. Being constantly creative and innovative but at the same time respecting the brand’s heritage and reputation is a big challenge full of tradeoffs and factors to consider. One of the cornerstones of the watches and jewelry […]