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Lamborghini Museum

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You can let your heart live at Maranello, or you can drive 35km East, to Sant’Agata, a tiny town in Bologna, where all your other senses can be set alive. This is the birthplace, headquarters, and factory town of Lamborghini. Upon arrival a large Lamborghini sign, prominently placed atop a facade of reflective glass, and […]

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Ferrari Museum

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A name living in the hearts of all car enthusiasts, an astonishing 75-year-old Italian symbol, a piece of art painted in an immaculate red; all of these are parts of what the prancing horse painted on a yellow background under the flag of Italy truly represent: Ferrari. On the way there, you have already seen […]

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#LBSScollabs: the Mille Miglia

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Founded by Giovanni Canestrini, Franco Mazzotti, Renzo Castagneto, and Aymo Maggi in 1927, the Mille Miglia is known as the most beautiful race in the world. Over the years, this open-road, motorsport endurance race slowly became an icon of Italian racing. In the present day, the Mille Miglia is an annual race for historic cars […]

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Koenigsegg; Where Dreams Turned into Reality

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Koenigsegg Automotive AB is a Swedish high-performance car company based in Ängelholm, Sweden. It was founded by Christian Von Koenigsegg in 1994. Koenigsegg creates some of the fastest cars in the world, as a relatively new company with only 400 employees it has grown rapidly and solidified its place as a leader in the hyper-car […]

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Bugatti-Rimac Joint Venture

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On November 2nd, 2021 an announcement was made that surprised everyone in the automotive world. Legendary, revered century-old luxury carmaker Bugatti, which has created some of the most iconic cars the world has seen, will in the future join forces with the only decade-old electric Croatian manufacturer Rimac Automobili. The new joint venture, called Bugatti […]

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The EV Market

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“A few years ago you could barely see an electric car at the Frankfurt Auto Show. If you walked around talking about EVs, everybody assumed you were smoking something”, said Shai Agassi, environmental entrepreneur. In the past decade the global electric vehicle market has taken a huge leap forward and is growing faster than you […]