Pre-loved and rental trends The expansion of clothing rental services Over the last few years a new way of more conscious and sustainable consumption of fashion items has appeared with clothing rental services. This alternative approach of buying and managing our wardrobes gives the possibility to try the latest trends while minimising the impact on overconsumption […]
Queen Elizabeth II, Britain’s longest reigning monarch, died a style icon influencing generations of fashion. During her 70-year reign she used her style to represent her history, her people and her country. Her Late Majesty’s looks were symbols for her status, and a sign for continuity and conservatorism. With her constant use of bold colors […]
The 2022 Biennale opened its doors to the public at the end of April, hosting 1433 works of 213 different artists from 58 different countries. The theme of the 59th International Art Exhibition of Venice, curated by Cecilia Alemani, is The Milk of Dreams. Taking inspiration from Leonora Carrington’s book of the same name, this […]
The European Union’s introduction of The Green Deal in 2020 has been followed by the European Commission’s sharpened focus on the fashion industry. With the goal of cutting the region’s greenhouse emissions to net-zero by 2050, proving that economies can flourish without an increase in resource usage, Europe is determined to commit to a circular […]
Olaplex, a trendy haircare brand, has reached significant popularity on many social media platforms. It’s claim to revitalise, nurture, and strengthen damaged hair has attracted many consumers looking to tame their mane. The most popular product of the line, N°3, has reached an astonishing of 30m hashtags. At first, Olaplex products were designed to be […]
As the invasion of Ukraine unfolded at the start of the Milan Fashion week, the intricate link between the fashion industry and the political news grew increasingly stronger while the Fashion crowds migrated to Paris for the next week of défilés. Several Creators decided to express their support to the Ukrainian people amid the dominant […]
Virtual fashion might sound like science fiction, but it has become an impending reality. As more and more of our lives are spent living in digital spaces on the Internet, the boundaries between what’s called real and what’s not are blurring. For fashion and beauty brands, the race to the metaverse has begun. You might […]
If I asked you where you saw that bright yellow set of fluttery silk skirt and top, you would probably think of Emily in Paris, walking merrily around the streets of Paris, and not about danish designer Ganni. Honestly, I’ll wear sackcloth for a minute and candidly admit I didn’t even know about the brand […]
On the 11th of November, a collaboration, that no one would have ever expected, happened between Tiffany & Co and Supreme. Tiffany & Co is an American jewelry brand that was founded in 1837. It is especially known for its luxury goods, such as diamonds and sterling silver jewelry; therefore, its target market is high […]
What are Fashion Collaborations and Why is Everyone Doing It Right Now? Whether it is celebrity-based partnerships or the growing phenomenon of brand-to-brand bonds, collaborations have allowed industry figures to explore new aesthetics and bring together consumer bases. However, it is not easy to merge two house’s DNA and brand images. For this reason, not […]