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How Brands Build Customer Loyalty

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The luxury market, one of the most competitive and crowded sectors in the global economy, constantly demands innovation and distinctiveness to stand out and succeed. Marketing serves as a powerful tool for brands to convey their unique values and identity to customers, whether through in-person and digital events, a strong online presence in social media, […]

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Chiara Boni

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On the 24th of September, after more than twenty years of shows in New York, Chiara Boni finally returned to show her Spring/Summer 2024 collection at Milan Fashion Week. After the long-awaited event on Via San Luca, the runway show opened with an exclusive performance by singer and actress Drusilla Foer. Foer wrapped herself in […]

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The State of Fashion – Manifesto 2022 – 2023

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Dear students, interns, graduates, fashion-atics in all forms, This Manifesto is LBSS x Fashion’s end-of-the-year report. Curated by each one of our individual team members, it contains both general and personal approaches to diverse aspects of the fashion industry.  This is our take on the state of fashion.  From us, to you, Management Spiral 2023 […]

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LBSSdesigners: Jeremy Scott

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The decade-long reign of Jeremy Scott over Moschino has come to an end, as the designer officially announced his resignation as the creative director of the fashion brand last March. Jeremy Scott’s unforgettable impact on Moschino will remain forever, carrying the brand to a whole new era. Let’s go over some of his most iconic […]

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The debate between Old money & New money: NEW MONEY

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We all know about the Old money aesthetic and its references to those who inherited wealth passed on for many generations. Old money could almost be seen as the definition of codes of a social class. On another hand New Money is earned through salary, business profits, and investments. So what are the stereotypes associated […]

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Ricostru: giving new life to heritage

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Introduction   Rico Manchit Au is a rising star in the Chinese fashion industry, known for her brand “RICOSTRU” which she founded in 2011 after completing her Master’s degree from Istituto Marangoni in 2009. Her designs have gained recognition globally and she made history as one of the first Chinese womenswear designers to present her […]

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#LBSSdesigners: Vivienne Westwood

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Considered one of the most unconventional and controversial influences in the fashion world, Vivienne Westwood initially marked her name in the fashion industry with her punk-rock-inspired, deconstructive, and edgy designs. Being a self-taught designer, Westwood’s journey began by making Teddy Boy clothes for her then-husband Malcolm Mclaren. In 1971, the two opened their first small […]

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Fashion Scandals: Brands under fire, the scandals that tarnished Fashion’s Glossy Image

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Fashion has long been a topic of controversy. Scandals flourish in the industry. Often provocative, sometimes misunderstood; Fashion always pushes the boundaries of innovation, disruption and creativity. Brands’ constant efforts to create new and unique identity and to differentiate themselves through campaigns, commercials, and designs occasionally trigger unexpected reactions in individuals who perceive it from […]

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Iris Van Herpen

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Intro/Biography:   Born in 1984, Iris Van Herpen has transcended the boundaries of the Haute Couture world by blending tradition with cutting-edge technologies. Using aspects of nature as inspiration, Iris Van Herpen blends its beauty, mystery, and chaos in her designs.  Before opening her own atelier in 2007, Iris studied fashion design at ArtEZ Institute […]

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Sustainability & Fashion

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In a context where social pressure is put on luxury houses to find concrete solutions to achieve their sustainability goals, a number of textile manufacturers are already showing the way to their customers by initiating innovative and more sustainable fabrics. This is a crucial issue for the fashion industry, which is cited by the European […]